New Seller Ko Orders Kyun Nahi Aate? Real Case Study in Hindi
Bahut saare log jab online selling start karte hain, to unke mind mein ek simple baat hoti hai product upload hote hi orders aane lagenge. Lekin jab 7–10 din nikal jaate hain aur order zero rehta hai, tab confusion, hote hain aur doubt shuru ho jaata hai.
Agar aap bhi ek new e-commerce seller ho aur soch rahe ho ki “sab kuch sahi karne ke baad bhi orders kyun nahi aa rahe?”, to ye article aapke liye hai.
Is article mein hum:
- New seller ke orders na aane ke real reasons samjhenge
- Ek practical case study dekhenge
- Common mistakes identify karenge
- Step-by-step solutions discuss karenge
Sab kuch simple language mein hain aapke liye
Reality Check: New Seller Hone Ka Matlab Kya Hai?
Sabse pehle ek baat clear kar lete hain — new seller hona koi problem nahi hai.
Har successful seller kabhi na kabhi new hi tha. Lekin difference yeh hota hai ki experienced sellers system ko samajh chuke hote hain, jabki new sellers abhi learning phase mein hote hain.
E-commerce platforms trust-based systems hote hain. Wo directly kisi bhi naye seller ko full exposure nahi dete. Pehle wo seller ke behaviour, performance aur customer handling ko observe karte hain.
Real Case Study: Aman – Ek New Seller Ki Journey
Aman ne 2025 ke start mein online selling shuru ki. Usne kaafi research ke baad:
- Seller account banaya
- GST aur bank details complete ki
- 3 daily-use products upload kiye
Usne socha tha ki first week mein hi kuch na kuch order aa jayega.
Lekin 15 din baad situation ye thi:
- Product live ✔
- Listing views aa rahe the ✔
- Orders = 0 ❌
Aman ko laga shayad platform hi bekaar hai, ya phir online selling sirf bade sellers ke liye hoti hai.
Lekin reality kuch aur thi.
Reason 1: New Seller Trust Factor Missing Hota Hai
Customer jab online shopping karta hai, to wo sirf product nahi dekhta. Wo subconsciously ye cheezein bhi check karta hai:
- Seller rating
- Reviews
- Past order history
New seller ke case mein ye sab cheezein blank hoti hain. Isliye customer order nahin karta hai, chahe product kitna hi acha kyun na ho.
Solution:
Starting mein trust build karna priority rakho. Low-risk aur simple products se start karo jahan customer expectation clear ho.
Reason 2: Listing Sirf Information Nahi, Sales Tool Hoti Hai
Bahut se new sellers ye galti karte hain ki wo listing ko sirf ek form samajh lete hain.
Short title, kam images aur generic description se listing complete kar dete hain.
Lekin reality mein listing ek digital salesman hoti hai. Agar wo convincing nahi hai, to customer rukta hi nahi.
Strong listing ke elements:
- Clear aur searchable title
- Original, clear product images
- Simple language mein description
- Usage aur benefits explained
Reason 3: Galat Product Selection
New sellers aksar do extremes par chale jaate hain:
- Ya to bahut high competition product choose kar lete hain
- Ya phir aise product jo sirf unhe pasand hote hain, market ko nahi
Result ye hota hai ki product algorithm ke liye attractive nahi banta.
Better approach:
Daily use low-confusion aur low-return products se start karo.
Reason 4: Pricing Strategy Ki Galti
Price sirf number nahi hota, wo customer ke dimaag mein signal create karta hai.
Bahut zyada price = customer skip Bahut kam price = customer doubt
Customer sochta hai:
- Quality low hogi?
- Duplicate product hoga?
Solution:
Market ke around pricing rakho, sirf cheapest banne ki koshish mat karo.
Reason 5: Delivery Speed Aur Fulfilment Issues
Aaj ka customer fast delivery ka aadat ho chuka hai.
Agar delivery estimate zyada dikh raha hai, to customer alternative seller choose kar leta hai.
Solution:
Reliable courier option select karo aur packaging professional rakho.
Algorithm New Seller Ko Kaise Test Karta Hai?
Platforms pehle check karte hain:
- Seller order ko time par ship karta hai ya nahi
- Return aur cancellation ratio
- Customer complaints
Jaise jaise performance stable hoti hai, waise-waise visibility improve hoti hai.
Aman Ne Kya Changes Kiye?
Aman ne frustration mein quit karne ke bajay analysis kiya.
Usne:
- Product images improve ki
- Description rewrite ki
- Pricing adjust ki
- Ek aur simple product add kiya
Result:
- 3rd week mein first order
- 1 month mein 20+ orders
- Seller rating start hui
New Sellers Ke Liye Weekly Action Plan
- Listing views check karo
- Competitor pricing compare karo
- Images aur title test karo
- Customer questions ka fast reply do
Small improvements bhi long-term mein big difference create karte hain.
Common Mistakes Jo Orders Rok Deti Hain
- Sirf product upload karke wait karna
- Feedback ignore karna
- Galat expectations rakhna
- Too early give up kar dena
FAQs – New Seller Orders Problem
Q1. New seller ke orders aane mein kitna time lagta hai?
Usually 2–4 weeks lag sakte hain agar basics sahi ho.
Q2. Kya ads chalana zaroori hota hai?
Nahi, organic orders bhi aa sakte hain.
Q3. Sirf low price se order aata hai?
Nahi, trust aur presentation equally important hai.
Q4. Kya ek product se start kar sakte hain?
Haan, lekin 2–3 products safer hote hain.
Q5. Orders nahi aaye to seller account band hota hai?
Nahi, orders na aana violation nahi hota.
Final Conclusion
New seller ke orders na aana failure nahi hai. Ye ek normal learning phase hai.
Jo sellers:
- Patience rakhte hain
- System ko samajh kar kaam karte hain
- Continuous improvement par focus karte hain
Wahi long-term mein successful hote hain.
E-commerce ek marathon hai, sprint nahi.

Comments
Post a Comment